EXPLORING INDIVIDUALS'S MEDIA CONSUMPTION PRACTICES

Exploring individuals's media consumption practices

Exploring individuals's media consumption practices

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This short article details a few of the most considerable changes in customer practices when it comes to consuming media.

In the last few years, with the growth of digital content, the way in which individuals take in media has changed considerably. For several years, traditional tv was the main source of household home entertainment for the majority of people. Nevertheless, ever since the development of internet streaming services, many viewers are averting from scheduled television, particularly among younger individuals. Instead, global media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly affirms the switch in audience consumption practices. These services are popular for enabling people to enjoy the shows and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming services as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing interests in the market.

In the present digital age, smart phones have become one of the most prevalent instruments that individuals are using to watch videos and access media. These days, many social media networks are providing endless feeds of short, successive videos, that are growing in popularity among smartphone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms allow users to see a collection of personalised material and react quickly, making these videos a lot more engaging and addicting than conventional media. Short form videos are also being used regularly for news and academic functions, not just for home entertainment. Consequently, this pattern is changing the way individuals are proactively seeking for and counting on to get information, in a quicker, shorter and more visible format.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their information is also evolving. People are significantly turning towards internet news sources, rather than watching television, to find out about current worldly affairs. Nevertheless, at the same time, due to a constant flow of info, individuals are becoming overwhelmed by big quantities of content. In more info reaction to this, news organisations are re-engaging viewers by making short form content that is more clear and much easier to follow. These days it is common to see news channels that have sizeable followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for supplying people with trusted and authenticated news sources, in a style they can readily identify with.

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